Go Back
Beiersdorf Consumer Products | MEE SAP Commerce Cloud | SAP ERP SAP ActiveAttention
Consumer Products
Beiersdorf has stood for innovative, high- quality skin care products and pioneering skin research for 140 years. Leading international brands such as NIVEA, Eucerin, La Pairie, and Hansaplast/Elastoplast are used by millions of people around the world day after day.
+300% D2C Business In one year 1,100 B2B Orders Each month on the website -60% Time to Launch For new online shops
Headquarters Germany
Web Site Products Skin and body care products Beiersdorf
Featured Partner Arvato Systems GmbH
Business Challenges • Make it easier for retailers to place and manage their own orders on a business-to-business Web site • Create an online shop for its employees, enabling the company to offer exclusive staff deals and for consumers to not only read about products but to buy them using shopping cart functionality • A backend e-commerce management solution with rich functionality required to manage orders for different target customers smoothly and efficiently where the ideal solution would connect with multiple storefronts and could be rolled out quickly as they enter new markets Customer Benefits • Increased sales revenue through online shopping functionality on consumer Web sites • Improved purchasing experience for wholesalers, who can place and track orders on a dedicated online store and a convenient shopping experience for people wanting to take advantage of employee offers • Rapid deployment of new web sites, thanks to template-based deployment and APIs that enable connection to third-party storefronts • Simplified IT infrastructure, with all web sites using the same e-commerce backend
“SAP Commerce Cloud offers robust back-end functionality, template-based deployment, and APIs that enable us to link to any type of storefront. This means we’re well-positioned to move quickly to open online stores in new markets.”
Thorsten Philipowski IT Product Owner E-Commerce Beiersdorf Shared Services GmbH
Read the Success Story
© 2024 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook flipbook maker