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Changi Airport Travel and Transportation | APJ SAP Commerce Cloud
Travel and Transportation
Changi Airport Group operates Singapore Changi Airport, one of the world’s leading airports, which serves more than 80 airlines flying to 120 countries. They are responsible for airport operations and management, air hub development, commercial activities, and airport emergency services.
5x Expansion Of airport merchants +3x SKUs In merchandise SKUs with strong PIM product management >70,000 Growth Of customer base, both travelers and non- travelers
Headquarters Singapore
Products Airport operations and management
Revenue
Web Site
SGD$944 M US$696 M
Changi Airport
Business Challenges • Improve shopping experiences at Singapore Changi Airport, one of the world’s most innovative airports • Meet customers’ expectations for modern e-commerce and omnichannel shopping experiences • Implement an e-commerce platform that can support a goal of 10 times growth in online business Customer Benefits • Created iShopChangi, an enterprise-grade B2C e-commerce experience that connects customers with airport merchants virtually anywhere • Achieved fast time to value with capabilities immediately ready to use • Implemented intelligent and flexible integration options, including strong API support • Launched a future-ready platform with ongoing capability updates • Debuted new initiatives that enhance customer experiences, including BEAUTIQUE by iShopChangi, which pairs the convenience of shopping anywhere with personalized in-store engagement
“We launched our new platform in the middle of 2020. This has enabled us to pivot and scale the business beyond pre-COVID-19 levels, serving our customers amid the pandemic.”
Teo Chew Hoon Group Senior Vice President Airside Concessions, Changi Airport Group
Read the Success Story
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