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IXOM Chemicals | APJ SAP Commercial Cloud
Chemicals
IXOM is one of the largest bulk and packaged chemical distribution businesses in Australia and New Zealand, and ensures safe and reliable access to chemical products and services that help industries, businesses and local communities to thrive. IXOM operate globally with over 1,300 employees across four continents and ten countries.
SAP Emarsys with Account Engagement SAP Sales Cloud | SAP Service Cloud
+92% Commercial Leads Generated compared to the previous static website Higher Conversions Enhancing service speed and CRM database +Loyalty Targeting factors maximize email relevancy
Headquarters Australia and New Zealand
Products Packaged chemical distribution
Web Site
IXOM
Business Challenges • Internal structures mirrored the complexity of global presence and multifaceted product lineup across various industries. Different business units managed customer interactions and product data in isolation, relying on disparate systems, varied product document storage repositories, and spreadsheets. This disjointed approach resulted in inconsistent customer experiences and a lack of cohesive communication. • The absence of a unified platform meant that even our long-time customers might only engage with a fraction of the products and services we could offer, resulting in missed opportunities for cross promotion and disconnected sales relationships. • We needed a solution to consolidate our diverse operations and enhance customer interactions across all touchpoints. Customer Benefits • We built both our public and our logged-in customer experiences on a single headless SAP Composable Storefront front-end to create a modern, integrated customer-facing interface • SAP Emarsys with Account Engagement leverages our CRM customer data effectively for targeted bulk business-to-business communication, and for effective event-triggered communications from our new website front-end. • The Intelligence Sales add-on and the Service Agent Console improved the sales team user experience and data utility, with technology supporting them to make informed predictions and decisions. “Our connected suite of SAP CX systems, particularly our headless Composable Storefront platform, has enabled us to break free from constraints.”
Guill le Roux Head of Digital Commerce IXOM
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