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JSW MG Motors Automotive | APJ SAP Sales Cloud | SAP Service Cloud SAP Commerce Cloud | SAP Analytics Cloud SAP Cloud Platform Integration
Automotive
JSW MG Motor India operates one manufacturing plant in the country, located in Halol, Gujarat. The plant has a capacity of 80,000 units per year and was previously owned by General Motors India, which halted its sales operations in India at the end of 2017.
SAP CDC and SAP CDP SAP Preferred Success
AI-Based Analytics Intelligence built-in
Headquarters India
Products Automobile manufacturer
Web Site
mgmotor.co.in
Business Challenges • To sustain their customer engagement initiatives, they needed a system to to address the needs of their dealer partners and their end customers and consumers. • The solution must bean easy to use front-end for salespeople from pre-sales to sales after the sale. Customer Benefits • In their customer first approach, JSW now has an application which is future ready and microservice based to sustain their customer engagement initiatives for the next 5 years. • This new solution allows JSW to maintain their service level agreements and enhance customer satisfaction. • With SAP Customer Experience solutions, AI based analytics and intelligence is built into the system. • On this digital transformation journey, SAP Preferred Success helped with dedicated support, expert guidance, for making their production deployment smooth, including dedicated learning plans and optimizing system usage.
Customer First Approach
“In our customer first approach, we want to build an application that is future ready and will sustain our customer engagement initiatives for the next five years.”
Neha Mohabey Enabling Digital Transformation Morris Garages India
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