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KASHIWAGIKOUKI Wholesale Distribution | APJ SAP Commerce Cloud SAP ERP | SAP BTP
Wholesale Distribution
Founded in 1916, KASHIWAGIKOUKI CO. LTD. has a long history in Japan’s wholesale distribution and trading industry as a specialized wholesaler of machine tools. They handle more than 300,000 mechanical tools and products used in places like factories, research laboratories, and construction sites.
30% Increase In inside sales efficiency 100% Remotely* *Except logistics division
Headquarters Japan
Products specialized wholesaler of machine tools
Web Site
KASHIWAGIKOUKI.com
Business Challenges • The company needed to improve sales operations to compete in today’s marketplace.
• The sales process was highly manual, with one-on-one calls and many orders still being placed by fax. The inefficiencies in its sales processes were slowing the company down and preventing it from meeting its growth targets. • In addition to increasing efficiency, KASHIWAGIKOUKI wanted to better understand buyer behavior, cater to the needs of different buyer segments, and increase revenue. Customer Benefits • The move to SAP Commerce Cloud has reduced the company’s reliance on paper and mailings, which significantly contributes to its sustainability goals, and the data from the SAP ERP application has helped shorten the sales cycle. • As a result of improving sales efficiencies, the company has increased customer satisfaction. Pricing updates, invoicing, reordering, and delivery notes are now seamless. The company also added new services such as product maintenance and consulting.
“We needed a more accurate understanding and analysis of customer buying behavior that was based on data. SAP Commerce Cloud gives us a centralized platform to track customer activity.”
Hideta Kashiwagi CEO KASHIWAGIKOUKI CO. LTD.
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