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KoelnMesse Sports & Entertainment | MEE
Sports and Entertainment
Koelnmesse GmbH is an international trade fair and exhibition center located in Cologne, Germany. With around 80 trade fairs and over 2,000 conferences annually, Koelnmesse is one of the country's largest trade fair organizers and with 284,000 m² exhibition floor area the third largest by area.
SAP Commerce Cloud SAP Marketing Cloud SAP Sales Cloud | SAP S/4HANA
Days to Hours For lead generation and opportunities One Click To dashboards showing the current acquisition status of customers 300 Lists Saved weekly in communication with sales partners and call centers
Headquarters Country
Products What do they produce
€400 M (turnover) Revenue
Web Site
Featured Partner Name
KoelnMesse.com
Business Challenges • Exhibitors had to register by form - this was not very convenient for customers and also resulted in high internal expenses • Koelnmesse organized lead and opportunity management as well as the acquisition of exhibitors, primarily in conjunction with the international sales partner network • The team often required several days just to prepare and create the opportunities and leads Customer Benefits • Exhibitors today simply log in via a customer portal that recognizes them from the previous year and automatically fills in their master data • The amount of work required to process applications has reduced significantly • Cooperation at KoelnMesse, especially with international sales partners, is running much more smoothly and efficiently
“The trade show business is undergoing breakneck transformation. We aspire to be right at the forefront of this development. This entails digitalizing all processes around the customer as far as possible.”
Stefan Kranefeld Vice President Sales KoelnMesse GmbH
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