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Metcash Wholesale Distribution | APJ SAP Commerce Cloud
Wholesale Distribution
Metcash is the leading wholesale distribution and marketing company in Australia with over $18 billion worth of sales in FY23. The company helps independent retailers to become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our three main pillars of food, liquor and hardware.
75% Time Savings When ordering from the Sorted marketplace portal 3x Faster Growth
Headquarters Australia
Products wholesale distribution and marketing company
Web Site
metcash.com
Business Challenges • Legacy methods for product ordering are time-consuming and complex, lacking necessary detail and transparency, leading to frequent problems, inefficiencies, and the need for extensive customer service interactions. • Outdated invoice systems are lacking in detail and transparency, making the invoicing process cumbersome and error-prone, requiring updates to streamline order submission, invoice reconciliation, and product distribution. Customer Benefits • Building the platform using SAP Commerce Cloud enabled the team to integrate functionality and embed a positive user experience into every aspect of the Sorted B2B marketplace. The Sorted marketplace tracks the orders and invoices, collates and analyses customer data on popular product lines, and integrate various marketing and promotional opportunities. • This in turn has greatly improved the customer experience with access to a central portal which provides everything independent retailers need to know about product availability and popularity as well as a digital product ordering system and visibility of their pending orders and invoices, assisted by user-friendly navigation and search functions. “Our B2B E-Commerce marketplace ‘Sorted’ has a hugely exciting and important role to play here at Metcash. Not only have we seen rapid growth in our digital solution, it has enabled us to test and learn new ways of working internally and externally."
For Direct to Store suppliers fully on Sorted marketplace and growing faster than those that are not $100M+ AUD by 2026 Opportunity in sales from 50,000 customers on the new Sorted portal
Marij Kouwenhoven Group Chief Technology Officer Metcash
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