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Laminex Building Products | APJ SAP Commerce Cloud
Building Products
Laminex is an e-commerce company that offers laminates, engineered stones, wood paneling, and acrylic surfaces. For 85 years, it has led the market in decorative surfaces in homes, schools, hospitals, offices and shopping centers.
>200% Adoption Rate achieved over and above the business case >30% Online Growth Of total revenue +17% Transactions Online in first 8 months
Headquarters Australia
Products Laminates, quality engineered stone and timber paneling
NZD$3.1 B Revenue
Web Site Laminiex
Featured Partner ENTERPRISE WIDE
Business Challenges • Strong key competitor expanding • Complexity in order servicing and product maintenance and manual processes and cumbersome operational tasks • Heavily customization of legacy platforms Customer Benefits • Driving primary demand by providing architects, designers, and new home builders with easy-to-use tools and an improved online buying experience • A fully integrated solution that has moved the business from a competitive disadvantage to advantage by launching a market leading commerce platform • Customer take up rate significantly above business case with increased revenue through an improved sales and marketing channel
“Enterprise Wide with SAP delivered a best in breed commerce solution that is running significantly ahead of our business targets.”
- Steve Reid - Head of Transformation - Laminex Australia and NZ
Read the Success Story
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