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Liberty Latin America Telecommunications | NA SAP Commerce Cloud SAP Emarsys Customer Engagement SAP Commerce Telco & Utilities Accelerator
Telecommunications
Liberty Global is a multinational telecom company with headquarters in London, Amsterdam and Denver, CO., USA. Liberty Global is the largest broadband internet service provider outside of the U.S. Part of Liberty Global is separately listed as LiLAC (Liberty Latin America and Caribbean Group)
1 Platform Single eCommerce platform to serve all of Latin America 5 Months to Go-live And 5 more months to deploy across 5 markets Consistency From sales to service across the customer lifecycle
Headquarters United States
Products Broadband internet service provider
US$4.5 B Revenue
Web Site
LibertyLA.com
Business Challenges • Accelerate plans to build an e-commerce platform to support multinational online sales during the COVID- 19 pandemic • Offer a unified, customer-centric experience that is also tailored to diverse regional requirements • Effectively engage with customers through digital channels to cross-sell and up-sell products and services Customer Benefits • Ability to reuse and repurpose a single instance of SAP Commerce Cloud across separate countries, with their own identities, time zones, languages, brands, and so on • Integration that allows all orders to be pushed through regional CRM systems • Same modern, user-friendly customer experience for the smallest to the largest market • Consistent customer experience from sales to service across the customer lifecycle • Adoption of TM Forum framework standards to help develop broader industry-standard capabilities
“We want to build one e-commerce platform to serve 24 markets–offering a unified experience while also meeting the requirements of each unique country. SAP Commerce Cloud is the strong, flexible e-commerce engine we needed.” Ed Sherwood-Smith Senior Director, Digital Platform Delivery Liberty Latin America Ltd.
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