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LK Bennett Retail | EMEA N SAP Commerce Cloud SAP Emarsys Customer Engagement
Retail
Founded in 1990, LK Bennett is a British accessible luxury brand with a strong cultural heritage. Offering a unique selection of feminine clothing, shoes, and accessories for customers around the world, the brand creates distinctive and luxury pieces.
+35% Sales From the website in two years +20% Conversion Rate On the website -2% Returns From online sales
Headquarters United Kingdom
Products Women’s clothing, shoes, and accessories
Web Site
lkbennett.com
Business Challenges • Underinvestment in its e-commerce Web site and technology, which lacked key functionality and resulted in a dated customer experience • Need to roll out new customer experience functionality quickly without downtime • Lack of key strategic impetus to deliver exceptional customer interactions • Total cost of maintaining its e-commerce landscape Customer Benefits • Created the right balance between brand experience and easy retail shopping journeys for its
luxury
collections • Improved delivery and return options, wish list functionality, and the checkout experience • Enabled data-driven insights to inform continuous improvement activities • Realized significant savings in the total cost of ownership of its IT environment by moving to the cloud “With the absence of ongoing technical implementation requirements, our cloud-based e-commerce infrastructure allows us to spend our time and resources on customer experience enhancements. We can now release new features more regularly without downtime.”
Zoe Donovan Digital and Marketing Director LK Bennett Fashion Limited
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