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Molton Brown Consumer Products | EMEA SAP Commerce Cloud SAP Emarsys Customer Engagement
Consumer Products
Molton Brown Limited of Japan’s Kao Corporation, is one of the leading brands in its global luxury cosmetics portfolio. Molton Brown is a British fragrance brand and was conferred with a Royal Warrant for the supply of toiletries by appointment of Her Majesty Queen Elizabeth II in 2012.
+30% Sales Increase in three years 430,000 Units Sold Across all channels on Black Friday 2022 Every 3 Seconds An online order is placed
Headquarters United Kingdom
Products Fragrance, bath and body products
US $75.2 M Revenue
Web Site
Moltonbrown.com
Business Challenges • Underinvestment in its e-commerce Web site and technology, which lacked key functionality and resulted in a dated customer experience • Need to roll out new customer experience functionality quickly without downtime • Lack of key strategic impetus to deliver exceptional customer interactions • Total cost of maintaining its e-commerce landscape Customer Benefits • Created the right balance between brand experience and ease of shopping its collections • Established a modern look and feel with large and easy-to-scroll inspirational imagery • Improved delivery and return options, wish list functionality, and the checkout experience • Enabled data-driven insights to inform continuous improvement activities • Realized significant savings in the total cost of ownership of its IT environment by moving to the cloud
Naresh Krishnamurthy Senior Manager for Business Transformation Molton Brown Limited (Kao Corporation) “Consumers expect brands to respond and interact with them in real time. Thanks to SAP Commerce Cloud, we never have to worry about performance issues during high-traffic peaks and can be there for our customers.”
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