SAP CX Value Stories - SAP Commerce Cloud

Go Back

smart Europe Automotive | MEE SAP Commerce Cloud SAP Customer Data Solutions

Automotive

Smart Europe GmbH is a subsidiary of Mercedes-Benz and parent company Daimler, Smart first arrived in the U.S. in 2008 and sold nearly 25,000 units of the Fortwo in its first year. Smart is now established as a wholly owned subsidiary to supply, sell and service smart vehicles in the European market.

Hyper Personalization Optimizes the customer journey even inside the car Stay Competitive SAP offers disruptive approaches for a successful D2C market Internal and External Customer data is used to optimize the structure, the company, and the way employees work

Headquarters Germany

Products Automotive manufacturer

Web Site

global.smart.com

Business Challenges • Building up a new I.T. infrastructure and set up new processes to revolutionize how to sell cars • Needed a tool to manage the customer data, customer profiles and product master data and build a new e- commerce offering to enhance the customer experience along the entire journey • Ability to capture consent data inside the car to offer advanced services Customer Benefits • Ability to track the data that they have permission to use to offer customers a service that matches their expectations • Hyper personalization optimizes the journey including the experience inside the car by selecting how much data shared to gain an advanced service • Data is also used internally to optimize the structure, the company and the way employees work • In order to stay competitive in the Automotive industry, they need to use disruptive approaches for a successful D2C market

“For us, it’s super important to have partners on board with whom can be immediately quick to the market. So time to market is very important, but also flexible, dynamic, to react on circumstances that happen every day in our environment. And here, SAP was a partner of our choice.”

Bjoern Schick Chief Experience Manager smart Europe GmbH

Watch the Video

© 2023 SAP SE or an SAP affiliate company. All rights reserved.

Made with FlippingBook flipbook maker