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Ursa Insulation

Building Materials

URSA is a leading provider of high-quality insulation material for construction companies in Europe. The company’s insulation materials are used in roofing, internal and external walls, flooring, ceilings, and air-conditioning ducts.

Building Materials | EMEA S SAP Sales Cloud | SAP Service Cloud

360 ° View Of every customer, optimizing the management of sales processes Improved Productivity Converting more sales quotes into orders 15 sales offices Adopted best practices and lifted the project success rate with role-based dashboards

Web Site ursa.com

€500 M Revenue

Headquarters Spain

Products Acoustic and thermal Insulation materials

Business Challenges • Lack of transparency and control over construction site sales activities with subcontractors • Limited view of factors influencing the project schedule on the construction site • Lack of visibility into sales activities related to independent construction sites, slowing the time to react and adapt pricing for optimal margins Business Outcomes • Enabled a 360-degree view of sales activities at construction sites and with partners • Adopted best practices in 15 sales offices and lifted the project success rate with role-based dashboards • Improved visibility and collaboration, leading to an increased project success rate while reducing the overall costs and effort required of sales and IT teams • Laid the technology foundations to optimize demand and production planning capabilities

“Thanks to SAP Sales Cloud, we have structured sales and opportunity management processes, helping us be more efficient and much more customer focused, in a way that takes less effort to maintain.”

Efrén del Pino Marketing and Sales Performance Director Ursa Insulation SA

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