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Workwear Group Retail | APJ
Retail
Manufacturing of industrial workwear and corporate uniforms based in Melbourne, Australia. The company offers a range of products including home improvement goods, outdoor living apparel, general merchandise and office supplies, thereby helping multiple sectors manage all uniform requirements.
SAP Commerce Cloud SAP Preferred Success
135% Increase Average monthly revenue -70% Reduction Of customer service enquiries Increase Retention and Market Share
Headquarters Australia
Products Workwear and uniform manufacturer
Web Site
WorkwearGroup.com.au
Business Challenges • The antiquated digital procurement solution was slow or failed during the buying process, poor UX, and high manual management overheads, resulting in losing customers to the competitors, impacting the business. • The legacy platform put more pressure on the Customer Support Team, providing continuous assistance to the customer and their employees over their buying journey. Customer Benefits • As a result of implementing SAP Commerce Cloud and undertaking a significant redevelopment of their B2B e-commerce platform, workforces can place an order for their uniforms using the new commerce site with revamped UX, UI and improved, streamlined ordering process. This gives an opportunity to the users to seamlessly use any device –Laptop, Tablet or Mobile -to place the order and still receive the same, personalized experience. • Various features like the ability to self order their own uniforms for end wearers, through to self service reporting and administration capabilities for the organization's contract manager have led to improved efficiencies across not only the WWG business, but improved efficiencies and productivity for their clients as well.
Gains in keeping customer contracts and new business acquisition with a significant uptick in customer experience
“Partnering with SAP Customer Experience has enabled our customers to do business with us in the fastest, easiest and more seamless way possible.”
Watch the Video
Diane Frick Head of CX & Digital The Workwear Group
Read the Innovation Story
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