is part of the product, its use, and how it is shipped is what customers and consumers are talking about all over social media. Cory Connors, Sustainable Packaging Consultant, Orora, will explain what they say and how it can impact a box plant’s bottom line during Sustainable Packaging in Social Media. Attendees will also hear from brands and industry professionals: • Kate Assaraf, Founder, Dip Sustainable Hair Care • Jonathan Assaraf, Co-Founder, Dip Sustainable Hair Care • Lyn Gaft, Chief Story Officer at Shar, Founder of Storytelling for Entrepreneurs, & Best-Selling Author • Jeb, The BoxSmith, Crafter of Cardboard Props and Cosplay • Peter Rushford, Founder/CEO, Shar • Devin Nutter, Director, Strategic Sourcing, Tag • Mary Linn Leonards, Chief Revenue Officer, Im- pact Recycling • Kerry Sanders, VP Ecommerce COE, EFI • Jim Wilson, Chief Executive, and Export Officer, BoxLatch Packaging Xperience has co-located with the Chica- go TAPPI Trade Fair, being held on Monday, May 22. Xperience registration is open, and the early bird rate is available until Friday, April 7. Visit www.AICCbox.org/Xperience to learn more and register. Inovar Packaging Group has completed its acqui- sition of Amherst Label, which is based in Milford, New Hampshire. This is Inovar’s ninth platform company and adds to its existing manufacturing footprint in Dallas, Texas; Newburyport, Massachusetts; Fort Lauder- dale, Florida; Milwaukee, Wisconsin; Kansas City, Kansas; Oceanside, California; Westfield, Massa- chusetts; Sioux Falls, South Dakota; and Aberdeen, South Dakota. Strategic Plan The company is executing on a strategic plan for growth, both organically and through acquisition in partnership with owners and management, build- ing a regionally based prime label business across North America. Amherst Label utilizes digital, flexographic, and screen printing for a wide variety of industries, in- cluding, but not limited to, industrial, housewares, specialty food, medical, beverage, beer, CBD, hemp, cannabis, nutraceutical, and personal care. Inovar Acquires Amherst Label
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