Design Pickle July 2017

July 2017

P R E S S THE PICKLE

(800) 527-4212

@designpickle

designpickle.com

BEHIND THE SCENES DOES YOUR ‘BACK OF HOUSE’ NEED WORK?

hen I was 14 years old, I worked for a few weeks on a Pepsi delivery truck during the summer in Safford, Arizona. My dad’s aunt owned the regional bottling and distributing franchise, so I moved in with my grandparents and got up at 3 o’clock every morning to go to work. I’d ride along the delivery route, load up pallets of soda on a hand dolly, and deliver them to gas stations, grocery stores, and mini-marts. It was grueling labor, and I wasn’t even old enough to drive. W

I hadn’t really thought about it before that job, but store shelves don’t magically restock themselves. Suddenly, I was privy to a secret, behind-the-scenes world most people never realized existed. It’s a world every business relies on, the world of the “back of house” support. I only had the job for three weeks, long enough for me “The back of house is the side of your business your clients never see. And if you have a client-focused business, you might not spend a lot of time looking at it yourself.”

to collect my paycheck and conclude my career in delivery. But every summer I am reminded of that job and the lessons I learned while on my hands and knees, sliding Doc Holiday onto the shelves of Bashas. The back of house is the side of your business your clients never see. And if you have a client-focused business, you might not spend a lot of time looking at it yourself. Logistics are seldom enjoyable, and you likely didn’t get into your business so you could price out vendors or crunch quarterly numbers; but the back of house is where a lot of the work takes place. If operations run

works better at age 14 during a summer job than it does as a business owner — or just do it. This month we’re hosting our first Summer Staycation, where we combine fun (yay!) with business strategizing and optimization (also yay, but for different reasons). We’re having a family team- building event on July 4 with our entire U.S. team under one roof. Then, on July 5, we’re getting down to business and working on our back of house. I encourage you to strike a similar balance and reap the benefits of seeing what’s going on behind the scenes. There’s no better time to do it, and it surely beats your high school summer job.

smoothly behind the scenes, they’ll run smoothly up front, as well. We definitely understand that most people don’t like focusing on the nitty-gritty, and we’re right there with you. Unfortunately, our options are to quit — which

P.S. Happy Independence Day!

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