STRATEGIC PRIORITY: GROW MEMBERSHIP
Start Small
Scale Fast
Headline Indicators
Critical Initiatives
Think Big
• Diversity of our membership and organization types
• We have diversity in our membership and engage them in our board, council, sta , committees and working groups
• More diverse members
• Utilize new AMS to collect data on engaged membership - allowing Forum to assess and focus strategic priorities • Create and promote resources and events to increase participation by students from diverse backgrounds • Once membership data is collected, use it to compare The Forum to other associations’ membership
including HBCUs, minority serving institutions, international institutions, community colleges
INCLUSIVE MEMBERSHIP Inclusive membership from a diversity of organizations and individuals who are engaged with education abroad from the U.S. and around the world
• We are utilizing data to
• We use data to increase participation rates for those presently disengaged.
• Engagement Data
• Identify appropriate methods to collect membership engagement data for both individuals and organizations, to include demographics. • Identify and cultivate Forum/brand champions within organizations • Track engagement of individuals within organizations to gauge where and how members are connecting with Forum services and programs • Utilize new AMS to understand which members are already engaged in programming • Implement sets of training that are attractive to diverse 'member types' (individuals and institutions) • Set realistic goals for membership engagement over the next several years • Identify and remove any unique or structural barriers that may currently prevent any groups of members from participating fully • Customize outreach to member organizations that are identified as not participating in Forum programs. In this outreach, emphasize the many values and benefits that come with membership • Invest additional resources in Forum consultancies to assess individual member institutions and clarify outcomes for specific organizations • Develop common global learning outcomes for education abroad that members can use to assess the outcomes of their programming or initiatives • Using existing or newly developed research and resources, suggest a set of best practices in assessment for the field of education abroad
understand how members are engaged in programming
MEMBER ENGAGEMENT All Forum members (institutions and individuals) have engaged with a Forum event or program by attending a Critical Dialogue, Standards workshop, webinar, training session, or other Forum-sponsored program.
• % of Forum members who cite Forum services and resources as having helped them achieve their goals.
• We have articulated the value of membership as a part of the communication strategy.
• Forum members
recognize and attribute their organizational success and goal achievement to their membership and routinely incorporate Forum resources.
MEMBER IMPACT AND OUTCOMES Members can articulate the value of Forum services and resources that help them to achieve their organizational/institutional goals.
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