people's ears open, those who might not have been listening otherwise, and we broaden our audience and improve the reception of our message. ” (R09) ● “When I'm with a new group, I try to play a game to lighten the mood a little bit to make the point that climate is not a four-letter word. ” (R10) ● “ In the heart of coal country I get great evaluations , and it's because I'm teaching them science- based material and also because I do not come across to them as a person who has an axe to grind , something that I want to push.” (R16)
● “ We don’t specifically address that [climate change]. What we do address is environmental sustainability , which usually raises people’s level of awareness and causes them to think about what kind of world we’re leaving for future generations.” (R15) Products, Tools, Target Outcomes & Impacts Respondents discussed the types of services and products being provided through their C/EW programs and interviews revealed specific characteristics of these services that make them most effective in meeting clientele needs and generating meaningful outcomes and impacts. Locally Relevant, Timely & Tailored; Practical & Actionable Information & Tools Common attributes of successful C/EW programs are that the information itself and the delivery modes are tailored to
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local communities’ specific situations, cultures, socio- economic factors, and environmental conditions.
Successful programs talk about and address in very practical terms the impacts, outcomes, and strategies for action to adapt or mitigate climate change, rather than focusing on the basic science and causes or anthropogenic drivers of climate change.
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