Spotlight_July/August/September_2022

These days, we all know that a dollar doesn’t go as far as it used to. Money seems fleeting as the cost of groceries, gas and real estate continue to skyrocket to new levels that many of us aren’t accustomed to. It’s no wonder that people every- where are looking to save a couple of bucks anywhere they can and that 90% of Americans have used a coupon in the past year. Discounts, deals, promotions, and coupons are far from a new idea. They’ve been around for as long as businesses have relied on marketing to improve sales. And couponing wasn’t a novel idea back in 2017 when my co-founder, Kris McCarthy, and I created our digital platform, FanSaves, to help us solve a problem we faced selling sponsorship for two minor professional hockey teams.

ABOUT MORE THAN SAVING MONEY by Shannon Ferguson FANSAVES W e know that you are used to getting helpful and motivation- al tips each issue from Shannon about growing your business and staying positive as an entrepreneur so this month we asked her to give our readers an update on FanSaves itself and how they are so much more than just saving money, they are focus on building com- munities that support each other and we can think of a better way to run a business.

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JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE

SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022

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