about to do that at the Cavendish Beach Music Festival in July. One thing that I noticed is that I took more recorded more video than I watched the artist live. Now that is great for reliving the moment and seeing one of my favorite artists but looking back could have spent that time enjoying the moment and soaking up the experi- ence of my first live event in over three because of the pandemic. It is not that I want to be obsessed and not take control of my tech habits, but technology companies that offer social media platforms like Facebook, Instagram, Twitter, Snapchat and now TikTok are fighting over who gets more of our screen time and user attention. But, unlike us, they have highly effective systems in place to achieve their goal of keeping us on their platform and connected and they must because
that is how they generate revenue through their advertising, well as through other companies advertising on their platforms. For more than a decade now, technology com- panies consciously and unconsciously exploit our behaviors and weaknesses to get us to spend more time using their products and services and engaging on their platforms. This is not a new practice for marketing a product or service just a new and very effective media for getting it to the customer. Which mean these companies along with their clients have more opportunities to sell their products, services or message to you, which is how they make money.
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JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022
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