HOW TO BUILD YOUR ONLINE PRESENCE AS AN ARTIST GETTING NOTICED ARTISTICALLY B uilding an online presence is no longer by Teresa Siqueira
JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE Establishing your online brand can take you out of your comfort zone. After all, creating your brand is what sells your art, and what better way to keep your followers engaged than to continually that it allows you to connect with other artists and exchange ideas. Social plat- forms — which you can use to cheaply market your work, if not market your work for free — are fertile grounds for inspiration. If you’re suffering from a creative block, combat it by choosing an image from social media and ren- dering it in your own style. The image doesn’t have to be interesting — some- times the act of doing the work is all that’s needed to get your creative gears going. HOW TO START
unattainable. An abundance of user-friend- ly websites and social media platforms means that virtually anyone can set themselves up online — which is good, because establishing yourself as a professional artist is already tricky. The onset of the digital age presents a new vehicle for marketing, as well as a new area of specialty: digital art. Whether you want to market your traditional art, or venture into creating digital art, you’ll need to think about building your online presence. WAYS AN ONLINE PRESENCE BENEFITS YOUR ART When you market your art locally, you reach a limited audience. By putting your art online, you open your audience to include millions of poten-
tial buyers. That increase is a strong argument for establishing a thriving presence online. Besides having a greater audience, you can also allow public comments — and these comments can absolutely provide constructive feedback for your art. This kind of public engagement also helps you grow your following. People who follow you are more likely to buy from you and tell their friends about it because they appreciate the art you create and the parts of yourself you choose to share online. A side benefit of creating an online presence is
71
70
SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022
Made with FlippingBook Ebook Creator