break the boundaries of your own creativity? If you need a little help paying for internet while you get your business started, internet sub- sidies are available for low-income families. CREATING YOUR ONLINE BRAND Brands have identifying features that connect them to a company or a person. It’s what causes people to look at a thing and instantly know who made it. There are four ways to establish your brand • Get personal. • Study. • Experiment. • Finish it. If you’re in the process of creating your online brand, think about getting some inspiration from other artists and creating a logo. For online marketing, especially if you want corporate buyers, having a well- planned logo is a smart decision. Ensure you are using a logo that is clear and easy to read. If your logo looks low-quality, try using an AI image upscaler to improve the res- olution. CHOOSING THE RIGHT CHANNELS The beauty of online marketing is
• How big is the audience? The website should have a large audience. Online Galleries and Websites With an established website or gallery, you have an established audience. All you need to do is register and upload your work. Don’t use an obscure website — there, your work is just occupying space. Another mistake involves uploading your art to a low-quality
site, which has the effect of lowering the value of your work. You can create your own website. You are responsible for all the content, whether its visual art, videos, or a blog. With a blog, you can use SEO to attract customers to your site. SEO uses keywords that are added to content to boost a website’s search engine ranking. With your website, you’re in control.
that you can build trust with your audience, which you find by choosing the right channels. There are thou - sands of websites and social media options to pick from, so a little research is a good idea. Ask yourself: • Is it reputable? The website should be well-re- viewed • How many artists are there? The website should have a large roster.
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JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022
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