EVENT COUNSELLING RENTALS CORPORATE WEDDINGS COMMUNITY & FUNDRAISERS PRIVATE FUNCTIONS LIFE'S AN EVENT, CELEBRATE IT WITH US!
Social Media Marketing Social media has a huge audience, which you can direct to where you sell your work. But like any marketing channel, using social media has pros and cons. Pros: • Millions of users. • Establishes brand recognition • Free marketing Cons: • Frequent posting needed • Potentially negative commentary • Possible art theft In spite of the cons, many artists exploit the potential of social media to reach millions of people. OPTIMIZING YOUR CHANNELS Optimizing your channels involves following a set of best practices. These typically apply to
websites, but they translate to social media as well. The most important thing to remember is to take it slow and enjoy the process of gaining followers. If you try to do too much too fast, you might get overwhelmed and the creative work you once loved could become a burden. Content Calendars In audience engagement, content is key. It can be a blog post, a status, or an image. Creating a content calendar can simplify the process. Your calendar should include dates, your channels, and what you would like to post about. Creating your calendar ahead of time allows you to create posts that are unique, relevant and engaging.
WWW.TRIANGLE-EVENTS.CA
@TRIANGLEVENTS
75
74
JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022
Made with FlippingBook Ebook Creator