Actors and Filmmakers typically also require a work portfolio, which you can have in an official capacity on an agency website or promote yourself via social media platforms like TikTok or Instagram. If you haven’t been able to find work the traditional way, you can collaborate with other artists to create short films or series online. Pho - tographers will also find that showcasing their work on social media can help them expose their work and expand their following. Blogs are especially valuable for writers. Publish- ers want to know that their chosen writers come with a list of previous work and a following that can boost the publisher’s book sales. Blogs offer unlimited subject potential, which writers can exploit to gain an audience. The writer can use
their blog to post their thoughts, publish stories online, offer teasers for future novels, and garner public engagement. No matter the art form, there are substantial benefits to creating an online presence. The digital world offers the potential to grow your audience by leaps and bounds if you market yourself using the right platforms for your specific type of art.
TOOLS TO HELP YOU BUILD YOUR ONLINE PRESENCE Representation is part of creating your online brand, so you might want to invest in some basic equipment. The easiest way to represent your work online is to photograph it. Your photos need to be clear, and they should be able to be reduced without sacrificing quality. A decent digital camera is your best option — once you have a quality camera in hand, you can ensure you take good, clear images of your work. You’ll also need high speed internet, a computer, and photo-processing software like Adobe Pho- toshop, Corel Paintshop Pro, Picuki or GIMP. Your camera can create videos for you, since they come with a video setting. Here’s a tip, though: buy a separate microphone. Your camera’s built-in microphone isn’t directional, so it’ll pick up unwanted background noise. If you’re having trouble finding quality internet in your are, check out the internet specialists avail- able near you to help you install fast internet. You can also find a great selection of internet packages that allow you to compare, custom- ize the right internet package for you and your family. TIPS FOR DIFFERENT ART STYLES In the online world, having a following can get you the kind of exposure you need to get noticed by the right people. For musicians , that might mean uploading photos and videos of your performances. These don’t have to include you performing at public venues — the comfortable atmosphere of a homemade video can have the benefit of making you seem more approachable to potential fans. If you need to compress your videos, here is the best guide on how to compress mp4 video.
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JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022
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