Annual Impact Report 2023-24

Partnership and Event Milestones

Celebrating 20 years

We celebrated our 20th Pink Bun campaign with Bakers Delight, raising a record- breaking $2.32 million.

BCNA and Berlei launched a redesigned My Care Kit recovery bra, a free resource often serving as the first point of contact for those diagnosed.

Reaching its 200,000th delivery in March, we distributed 15,000 kits in 2024, meaning we reached nearly 75% of those diagnosed. The updated bra, designed around patient feedback, features softer bamboo fabric, minimal seams, flexible closures, and inclusive sizing for maximum comfort. This beautiful bra is so comfortable—more comfortable than any bra I’ve worn. I’m very grateful, thanks for this bra. – Anonymous

of partnership with Bakers Delight FOUNDING PARTNER

24 YEARS

Since 2005, Sussan has raised over $3 million for

BCNA, funding vital resources, advocacy, and awareness initiatives, including State of the Nation, My Journey, and BCNA’s podcast series.

20 YEARS

of partnership with Berlei

of partnership with Sussan MAJOR PARTNER

19 YEARS

AFL Pink Lady Match A standout on the AFL calendar, the Pink Lady Match, played at the Melbourne Cricket Ground in June 2024 with Melbourne Football Club (MFC) supporting BCNA and the 20,000 Australians diagnosed with breast cancer each year. The match marked 20 years of partnership with MFC and BCNA partner Red Energy clocked up 9 years of supporting the Pink Lady Match as a Major event partner. In a first, Zurich Financial Services Australia donated its warm-up tee logo space to BCNA, featuring names of those affected by breast cancer. For MFC and Max Gawn fan Kansas Martens, the 2021 Pink Lady Match was life-changing — seeing the game prompted her

Red Energy’s BCNA Saver Plan passed its $1 million milestone in 2024, and it will hit a huge $2 million contributed

to BCNA in 2025.

of partnership with Red Energy MAJOR PARTNER

9 YEARS

to get a lump checked, resulting in a breast cancer diagnosis at age 24.

Carman’s Fun Run in February – with event managers Sole Motive – saw over 6,000 participants lace up, nearly twice the participants of the previous year.

If it weren’t for that match, I wouldn’t have gotten my lump checked until much later, when it potentially would have been too late. Now, Kansas champions the power of sport to drive awareness and life- saving conversations.

9 YEARS

20 YEARS

of partnership with Carman’s

of partnership with MFC

BREAST CANCER NETWORK AUSTRALIA

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