Issue 73 | JUNE 2024
NEWS & INS IGHT
REGULARS
07 | EDI TOR’ S LET TER
22 08
How storytelling can benefit business education by making learning more engaging, effective and memorable 34 | SPOTLIGHT ON SCHOOLS Newly accredited by AMBA, the Faculty of Economics and Business at the University of Zagreb now holds the coveted triple crown 38 | VIEW FROM THE TOP Andrew Main Wilson highlights the importance of business schools capitalising on lifelong learning to tackle today’s key challenges
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08 | BUS INESS BRI EF ING Our latest selection of news and research from across AMBA’s global network includes a re-examination of how and why students engage in course readings and a study that reveals the persuasive power of unexpected behaviour in others
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OPINION
36 | ARTIFICIAL INTELLIGENCE Can we delegate meetings to technology and rid ourselves of a common source of frustration and inefficiency in the workplace?
30 | TALK TO ME Esade Business School dean
Joan Rodón Mòdol recounts how the institution came to establish its award‑winning MBA elective on race and discrimination, as part of efforts to promote inclusive leadership among members of its community
Ambition | JUNE 2024 | 3
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