Issue 73 | JUNE 2024
FEATURES
24 | ONE STEP AT A TIME Charting the journey towards creating a campus-wide ecosystem of entrepreneurship at the American University in Cairo
14 | COVER STORY BEYOND WORDS
University of Sussex Business School professor of strategy and innovation Stephan Manning looks at how management education programmes can incorporate the magic of storytelling
28 | BRIDGING THE GAP Essca professor Orsolya Sadik-Rozsnyai explains why the seismic shift in technological advancement presents important partnership opportunities
20 | A FLEXIBLE APPROACH Serge da Motta Veiga, professor and director of research at Neoma Business School, explores the impact of remote working policies on the business landscape
Ambition | JUNE 2024 | 5
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