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Sephora Launched Nationwide Beauty Class for People affected by Cancer Sephora launched its “Brave Beauty in the Face of Cancer” class nationwide, a free,
90-minute workshop for individuals
undergoing cancer treatments. It is part of the
retailer’s Classes for Confidence program,
which provides complimentary beauty classes
geared toward teaching basic makeup tips
to build confidence in people who are in the
midst of major life transitions.
On one level, the Brave Beauty in the Face of
Cancer class provides a forum for people to pick
© Sephora
difference in our communities? What are we
up tips on dealing with hair loss and skin
uniquely positioned to do?’ We had this
sensitivities. The class allows customers to
amazing infrastructure that doesn’t just offer
“discover techniques and products that address
makeovers, but empowers our clients – and
the visible effects of cancer treatments” with
when we realized that for our colleagues
tailored skincare tips and a step-by-step
in-store, it was all about making a connection,
tutorial. But, more importantly, it’s also a safe
I thought, ‘How can we use our classes to
space that allows patients to come together and
intentionally create one of those moments
connect in an empowering environment.
that are meaningful to our employees?’
“These classes initiate powerful and positive
Sephora also offers a Sephora Collection
connections for those dealing with cancer,
Sephora Stands FEARLESS Rouge Cream
away from the hospital environment,” says
Lipstick that supports the program. The
Corrie Conrad, Sephora’s Senior Director of
limited-edition hydrating lipstick doesn’t only
Social Impact and Sustainability.
create full lips with intense color but also
Since launching in March 2017, Sephora has
gives back. For every lipstick sold, Sephora
run more than 350 Brave Beauty in the Face
gives $10 to Sephora Stands – a program
of Cancer Classes for Confidence serving
dedicated to empowering women and
more than 2,600 women, in its US stores.
positively impacting communities.
Conrad says that for the prestige beauty
Learn more about the Brave Beauty in the
retailer, this new initiative has been a labor of
Face of Cancer classes and all of Sephora Stands
love. “In January 2015, we [at Sephora] asked
programs by visiting sephorastands.com.
ourselves, ‘Where can our strengths make a
holiday 2017
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