What challenges have you experienced, or anticipate arising, in relation to collecting and using data from online and hybrid classes in real time? Jessica Chelekis “Our Brightspace virtual learning environment has functionalities that I have tried, somewhat unsuccessfully, to play with. It gives a lot of data around student engagement, such as which pages or folders they access and who logged in and at what time. We have all this information but I don’t quite know what to do with it. What I do know is that it would be beneficial if there was an easier way to use this information in a meaningful way. “Then again, why should this be the sole responsibility of the module leader or tutor? What about giving this information to students, especially in terms of their engagement? We already have prompts on our smartphones or on email; we could have prompts from virtual learning platforms that tell students there’s an assignment or activity they haven’t engaged with and it’s due tomorrow.” Eno Amasi Maycock “We look at students’ preferences; specifically, the pages they visit on the Aula platform we use. [The idea is that it] enables academics to populate those pages and helps ensure that students get the information they need. But the problem lies in academics being able to interpret the data we get; it doesn’t always hold much meaning for the instructors and we have to use AI experts to interpret the data for them.” Abdullah Abonamah “I would be very surprised if there isn’t some technology out there that can act as an AI teaching assistant that would be available as a plug-in with ChatGPT. We collect a lot of data from our student information system (SIS) system from the time of application all the way to graduation but, of course, the biggest issue around collecting data relates to the privacy and integrity of that data.” Tamim Elbasha “We’re looking into how we could implement a teaching assistant in the next 18 months that can save students and faculty time and energy. This could offer access to course materials and answer some simple queries students may have, such as ‘When my assignment is due?’ or ‘Can I have an extension?’ What we’re still working on is how
we can deploy this for individual and/or multiple modules, the associated costs of that and where the training data will go, or not go.” How can business schools promote innovative practices that make use of generative AI? institutional stance, in which top management states its support. A safe space for experimentation can then be provided through a working group on the use of AI in teaching, learning and so on. That would go a long way because supporting the innovation of five or six faculty members and early adopters is much easier than trying to target everyone.” Tamim Elbasha “I think the mechanism here starts with an
22 | Ambition | MARCH/APRIL 2024
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