2025 NOVEMBER / DEC
THE GREYTON POST
07
From Philipstown to the World Although the film was initially invited to premiere at Cannes, it first screened where it truly mattered — in Philipstown. “The kids didn’t know we’d created CGI avatars of them inside their cars,” Alistair smiles. “They thought we’d just filmed the race. When they saw themselves driving, not pushing, it was magical. That moment alone made everything worth it.” Now, as the film heads to international audiences, the goal is clear: to channel funds back into Philipstown’s social upliftment. “It’s about ensuring this story continues to give back — to the kids, the community, and the future.” A Creative Home in Greyton Though his work takes him far, Alistair’s roots are firmly in Greyton. “Retirement is pending,” he laughs, “but at least it’s pending from here. We’ve had a home in Greyton for 20 years, and now it’s officially our base. The calm, the people, the horses using our stoop for shade — it’s one of the most tranquil places on earth. My mind won’t be slowing down anytime soon, but this is the place that keeps it grounded.”
advertising. But this project allowed him to go beyond commerce. “Most advertising is puerile and mindless,” he says bluntly. “I’ve always tried to create work with meaning. This project let me do that to the fullest.” It was also deeply personal. “It was the last idea conceptualised before King James transitioned into Accenture. I actually resigned
on the night we screened the film to the Philipstown community. It felt fitting — a full-circle moment.” But the film is only part of what he calls a “self- enablement ecosystem.” Alongside the documentary, the WireCar Foundation now supports local initiatives, runs an online store, and offers a free mobile game mapped on the streets of
Philipstown. “Wire, which is often discarded, became a metaphor — for what can happen when you pick something up and mould it into something beautiful and useful.”
The Philipstown Wire Car Grand Prix premieres globally on Amazon Prime. Download the WGP Game on Google Play and Apple App Store, or visit PhilipstownWireCar.com to donate or shop official merchandise.
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