partnership with Cadillac to create a collection for the brand’s first ultra-luxury electric car CELESTIQ; as well as chocolates for the launch events tied to the 2023 Lyriq and Escalade V-Series. They allow his imagination to run wild. He can imagine what a specific car of a luxury brand would taste like and create chocolates that are tailored specifically to that. The value he brings to the table led to these successful partnerships. And for Chef Rix, creating a balance between client expectations and his deliverables is key to building great relationships. He is currently working on numerous objectives at the same time, such as creating a seven course fine dining meal into a chocolate-and-wine-tasting series and playing with the idea of making a chocolate mix-tape that takes inspiration from different musical
genres and artists: what would a Prince song taste like? Or how complex would a chocolate born from a Kendrick Lamar verse be? On top of those projects, he will go on an eight- city chocolate tasting tour this spring, write his first cookbook while developing new collections and refreshing the brand. To top them all off, he is also a proud new dad - how is that for a list of to-dos! “I spent a lot of time looking at what the industry and other chocolatiers were doing and I decided I wanted to do the opposite,” he says. He is a relentless taste tester whose inspiration often comes from dreams yet is still trying to find that elusive ultimate creation. In addition to making magic happen in his own kitchen, he also competed on Food Network’s Chopped Sweets TV challenge. It was a nerve-
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