YOUR AUDIENCE Engage How to
Now that we’ve covered content creation and the basics of when you should post, we’re going to cover how to engage your audience. If the Internet is a city, then social media is a bit like a cocktail party. People visit social media to be, well, social. If someone at a cocktail party were to walk up to you and talk only about themselves, and then say you should buy things from them, how would you react? You likely wouldn’t buy anything from them, and would likely seek someone else to chat with at the party. With that in mind, you want to make sure that you engage your audience online, and partially make it about them. Food photos are great, but also show your customers and the fun time they’re having. Share moments in your restaurant, and give your fans recommendations on which food pairs best with which drink.
Not only that, but you should always spend some time each morning (or evening) responding to comments on your posts.
As an example, if someone comments on your post with,
I love going here with my family! John
Then instead of commenting with “Great!” try to respond more in depth. Depending on the brand, you may want to respond with,
That’s amazing to hear! What does your family like most about our place? We love hearing stories. You
By keeping the conversation going, you’re not only interacting with your audience, but you’re also helping with the reach of your post. Similarly, if there’s a negative comment, then make sure you don’t ignore it. Instead, gather information about what happened, and then respond in a quick and polite manner.
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