ONLINE Marketing
we’re going to go into more detail about using it to market to your guests online. Keep in mind that when it comes to marketing, you still want to be subtle. As we mentioned above, no one wants to chat with someone who yells at them to buy things over and over. Instead, you need to sell your guests a story - a story that they want to be part of. When marketing online, you can absolutely mention promotions, special offers, and other items. However, you want to do it in a way that’s clever or engaging. Show your audience the fun they can have. Feature guests, reviews, and even share recipes. Do sneak peaks of things you have planned, and make sure to mention special events that are coming up. Give your audience content that they’ll follow you for - don’t just sell at them. With that in mind, there are also paid advertisements. Whenever you decide to do an ad, it’s always great to do a side-by-side comparison (in fact, Facebook works that in as an option, and it’s something we highly recommend). This is when you run two ads in tandem, and see which one performs the best. In this way, you can learn more about which ads appeal to your audience in the future. Now that we’ve covered the basics of social media,
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