Great question. When you’re creating an ad, you want to make sure that it leads the audience back to your page. If you’re sharing a drink or a food recipe, make sure to mention that they should follow you for more content - or should stop in and try it for themselves. Short videos are great for ads, and if you can show people having a fun time and show off your restaurant in the best light, then you’re more likely to have people engage with it. Keep in mind that when you do a paid ad, it’s going to reach people that may not normally follow your content or your page. That’s why you want to keep things a bit more general rather than aiming for a niche post. In addition, when creating your ad you should make sure to target your audience. More isn’t always better - especially when it comes to restaurants and bar. It’s great that someone in California is following your page, but that’s not going to do you any good if your restaurant is in Connecticut. Instead, make sure you have a target audience that is local to your area. That way, people who see your ad and engage with it are the same people who have the possibility of visiting your establishment in the near future. So what exactly should you use as a paid ad?
11
Made with FlippingBook Learn more on our blog