We get it.
Social media marketing is likely an afterthought considering everything else you have to accomplish on a day-to-day basis. Not only do you need to ensure that your business runs smoothly, but you also need to make sure that your front-of-house and back-of-house employees are doing what they should be doing. Not to mention the fact that you need to regularly check in on your customers to make sure that they’re having a great experience. With that being said, social media is more important than ever in the restaurant industry. When customers want to learn more about the quality of a restaurant, they often go to Facebook or Instagram to scope it out. If you have very little or (worse) no presence at all on social media, then odds are that your potential customers may choose another location. With that being said, there are absolutely ways to be present and excel on social media without spending all of your time on it. The following few pages go over some of the things you can do to grow your presence on social media, and work on your social media marketing strategy. We’ve decided to present this content in an easy-to-read, conversational format since social media, by its name and nature, is social. Keep in mind that while these tips are useful, social media is always changing. With that in mind, make sure to always check what works best for you and your brand. We’ve largely covered Facebook and Instagram in the following guide rather than delving into other platforms. However, many of the general concepts presented in this guide are useful for all social media platforms, and can be applied more generally.
SOCIAL MEDIA MARKETING for Restaurants
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