Getting Started
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LANDING
you may already know a lot of what’s covered in this section. However, you’ll likely still pick up some insights that you otherwise wouldn’t have had. You’re likely familiar enough with Facebook and Instagram to know that you have a main page that your potential customers see. On Facebook, you have a banner and profile image. On Instagram, you have a profile image and short description. You likely already know that you should include your logo as your profile image and should include a high-quality image as your banner (sized appropriately, of course). It’s normally a great idea to feature your restaurant in some capacity on the banner, so that customers can get a good idea of what you can offer. When it comes to setting up the description of your page on both Facebook and Instagram, it’s important to define your restaurant. Don’t bother with descriptions such as “fresh ingredients, “good food,” and “high-quality service.” Of course you’re going to provide those things (at least, the customer hopes you are). In order to make yourself stand out from the crowd of other restaurants in your area, you want to think of how you can create a description that defines your location. If you’re relatively familiar with social media,
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