As an example,
Alternatively, you may be a seafood shack on the shoreline that prides itself on being in business for over 40 years. Your description may instead be:
if you own a bar that serves high-quality cocktails in a speakeasy-type atmosphere, you may want the description to be:
Shh… don’t tell anyone else. We’re Connecticut’s only speakeasy and lounge. Can you keep the secret?
We remember when your parents used to visit. Stop by Connecticut's oldest seafood restaurant.
These descriptions are catchy, eye-grabbing, and immediately tell your audience what sort of establishment you have. What you want to avoid are descriptions that are only a few lines and don’t define you, such as “good food and good drinks in a relaxed setting.” Instead, take some time to consider what really makes you stand out from everyone else. Of course, you may be wondering where your audience finds out more details about your restaurant if you don’t describe it on social media. The answer to that is your website. Always make sure to link your website to your social media (and update that link if you switch domain names). It’s relatively easy to set up a website for a low cost, so don’t just rely on social media to be your main web presence.
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