When it comes to how often to post,
You want to aim for at least 3 posts per week. Four posts is even better, but you want to avoid posting multiple times in one day. When it comes to stories, feel free to aim for at least 3 stories per day (if you can). That way, you have an ongoing series of pictures that your potential customers can look through. It also helps lean into FOMO (fear of missing out), if you present people having fun in your establishment in your stories. Since you’re busy running your business, you’ll also want to use a scheduler for your posts. That way, even if you get caught up with something, the posts you have will still go out on social media. This does mean spending some time either each week or each month to schedule out your posts – but it will absolutely help you in the long run. There are a ton of free schedulers online, or you can schedule things right through your Facebook as long as you link it to your Instagram.
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