CREATION Content
Now that you’ve read through the basics, we’re going to go over content creation. Content creation is getting raw resources, such as pictures and videos, and then creating something from them to place on social media. Content creation doesn’t need to take up a lot of your time, but it absolutely helps if you can get some assistance from either staff members, or others who help you with your business.
Make sure to take a couple hours each week to take pictures and film some video. You don’t need to get special equipment for this. Instead, use your smartphone. Most newer smartphones will automatically stabilize your video, and will even auto-brighten pictures when you take them in a darker space. By snapping 20 pictures and some video in one or two hours, you’ll gain enough content to schedule out for about a month. If you want to improve your photo and video, there are many attachments available online and in store, such as cell phone stands, stabilities, lenses, and other items that can help improve your shots. Of course, you’ll also want to make sure that the photos and videos that you’re taking are decent quality-wise in terms of angle and focus. There are many resources available online when it comes to learning how to take good photos and videos - or you can choose to hire a professional to do it for you. Another option is keeping an eye on your staff members and seeing if any of them are great at taking photos and video. As long as they agree, you can have them take a couple hours away from their normal duties and instead focus on taking photos and videos that they can upload to a Google Drive for you to use later.
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