you want to make sure that they’re presentable to post online. Crop photos, edit video clips, and make sure that they look professional. With that being said, you also don’t want to edit them to the point where they don’t look authentic. Too many graphics will make your audience assume that your content isn’t actually from the restaurant - or is so highly edited that it doesn’t accurately represent your establishment. Finally, when you post your content, you want to be sure that you create captions that are informative and authentic. Anyone can post a picture of a cocktail with a caption, “Drinks are half off all night! Make sure to grab something delicious.” Instead, think of how you can take that picture and deliver information to your audience. After you have these raw materials,
As an example, you can instead post a caption along the lines of:
Our bartender, Lisa, recently mixed up this drink to go out to one of our regulars. It combines hibiscus simple syrup with lime juice, ghost tequila, and some special ingredients to create a drink that’s our own, special twist on a margarita. We call it ‘Give up the Ghost,’ and we currently have it on the menu as one of our summer specials. Make sure to stop in and let us know what you think of it. Should we keep it on the menu all year long? As you can see, the caption provides information not just about the drink, but also about your bartender. It seems real and authentic, unlike the other post that delivers little to no information about the drink and the story behind it.
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