feed it forward
Halo
Ellen DeGeneres’ natural pet food company, Halo, Purely for Pets, in partnership with Freekibble.com, gifted 20 non-winning Oscar nominees a gift that gives back by donating 10,000 meals of natural pet food to the animal shelter or rescue of the celebrity’s choice. The gift was part of the coveted $160,000 “Everyone Wins at the Oscars®” gift bags from Distinctive Assets, the LA-based marketing firm that launched the craze of celebrity swag 16 years ago, and once again consoled non-winning Oscar nominees in the Best Actor/Actress, Supporting Actor/Actress and Director categories with an array of special products and services. The Halo and Freekibble.com donation of Halo Spot’s Stew and new line, “Vigor” stands out from the typical gift bag items, which usually focus on luxury and leisure and taps into the generous nature of many celebrities. Last year, top celebrities like Julia Roberts, Meryl Streep, Barkhad Abdi and June Squibb took advantage of the donation for their favorite shelters. Los Angeles-based shelters received donations on behalf of the nominees as well. In total, Halo and Freekibble.com donated 200,000 meals on behalf of Oscar nominees.
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