good life lick - featured pet products Barbara: How did you end up in the pet industry? Fiona: My journey into the pet industry started from my childhood love of animals. I recall bringing home stray animals, to the displeasure of my mother but I couldn’t deny my passion for all animals. From the mice I bred as a child to my first job after school in a local vet clinic. I went on to train and qualify as a vet nurse and from that point on my future has been focused on animals and an- imal welfare. When my own Newfoundland Rosie was ill it was the most nature instinct for me to create a product to help improve her quality of life. Little did I know then that the product I was to create would have such a posi- tive impact on so many lives. Tell us about Newflands: quick decision to create the very product needed to ex- tend the life of my beloved Rosie. In subsequent vet visits the vets were amazed at the improvements they witnessed in Rosie’s heart health. Rosie went on to live another 3 years post diagnosis being taken not by her heart condi- tion but from a secondary breast cancer. In her honor the Newflands brand was born. Subsequent fur babies have presented to Newflands with health issues, they too have benefited from a specially crafted Newflands product. To this day Newflands continues to produce Rosie’s ver- sion of Hoki oil along with custom solutions utilizing the health benefits of sustainable and ethically sourced New Zealand Hoki oil.
Newflands is a pet health supplement company based in New Zealand. We develop and manufacture human grade pet supplements and treats. Often we are tasked at devel- oping custom solutions for specific ailments to enhance the lives of individual fur babies. Our strong focus on research and development continues to enhance and grow our product range with new and exciting health solutions. What is the mission of your company? Newflands is founded with one very simple philosophy “We want owners to give their fur babies the very best quality of life”. Underpinning this is a set of strong ethical values which include but are not limited to love, integrity, humility and respect. Following sustainable practices is also very high on our list of values and wherever possible we use New Zealand natural resources Why did you create it? And the product line? In 2010 my Newfoundland dog, Rosie, was diagnosed with Dilated Cardiomyopathy (DCM), a terminal heart condition common in this and many other dog breeds. The vet gave Rosie 8 months to live and suggested supple- menting her with a good quality fish oil. After exhaust- ing my search for an off the shelf fish oil supplement and not finding anything on the market I made the bold and
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