BACK TO CONTENTS
Communication guidelines
HOUSE STYLES Tomaintain consistency across the organisation, please use the guidelines belowwhen creating customer facing communications
Typefaces
Capitalisation Used for: ● ● Beginning sentences ● ● Company or people names ● ● Accepted standard terms (e.g. National Insurance, Real Time Information) ● ● CIPP qualification, qualification module and certificate names ● ● CIPP conferences/flagship events ● ● Appropriate initialisms (e.g. HMRC, DWP, TPR) Not used for: ● ● Job titles ● ● Training course names ● ● Seasons (e.g. summer, spring etc) ● ● Membership grades (except Chartered - see below) References to Charter When referencing the Charter or Chartered membership; either as individual or the organisation, the following capitalisation applies: ● ● Royal Charter ● ● Chartered Institute ● ● Chartered Member (as a designation) ● ● Chartered membership Exclamation marks Use of exclamation marks is generally unnecessary, and not used in CIPP business communications. Your text should make the point. ● ● Sentences following a bullet point ● ● References to Charter (see below)
Ampersands Ampersands ‘&’ should not be used in communications. The full ‘and’ should be used.
Letters: Arial 11pt
Emails: Arial 11pt
Bullet points ● ● Initial bullet should be full circle ❍ ❍ Sub bullet should be hollow circle
Sizes can be altered, but only where maintaining the standard would incur unnecessary cost, or the standard fonts would negatively affect the design of the communication. Single character spacing between sentences is preferred. It is not necessary to add a double character space when using proportional fonts, such as Arial. Abbreviations Abbreviations such as e.g. and i.e. should be written with the full stops. Acronyms and initialisms Initialisms and acronyms for CIPP products e.g. ACE, FD or PTC, should not be used in external business communications. Product names should always be written out in full.
● ● There should be a space between text and first bullet ● ● Upper case letters should be used to start initial bullet and sub-bullets ● ● Multi-line bullets should be indented ● ● Bullets should remain open (no full stop) unless it is a string of sentences ● ● There will be variations for course/qualifications material, as per separate guidelines Dates Dates should NOT include the ordinal indicator (nd, th, st), and do not need the leading zeros (1 Feb, not 01 Feb) Numbers Numbers should be written in the following formats * : ● ● Numbers one to ten: written in full (one, two and three or first, second and third) ● ● Numbers 11 or above: written numerically (11, 20, 500) ● ● Numbers higher than 1,000: separated with commas (1,200 200,000 1, 250,000) ● ● Telephone numbers: written in 4-3-4 format (0121 712 1000) ● ● Mobile numbers: written in 5-3-3 format (07123 456 789) Thursday 23 March 2017 23 March 2017 23/3/17
Acronyms and initialisms should be outlined in full in the first instance e.g. The Pensions Regulator (TPR)
Apostrophes Used to indicate possession such as: ● ● The Chartered Institute’s ● ● The Chartered Institute of Payroll Professionals’ ● ● The CIPP’s
More information can be found here.
* Exceptions apply under certain circumstances. Speak to marketing for guidance.
3
CIPP communication and branding guidelines
Made with FlippingBook Annual report