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Communication guidelines
ONLINE In addition to the corporate house styles, there are specific guidelines applicable to online content such as the website, surveys and News Online
Website When adding content to the website: ● ● Terms and names should always be written in full to ensure that key names are found in searches. e.g. automatic enrolment not auto enrolment ● ● Ensure that when uploading assets to the asset manager, the name is user friendly and does not have ‘.pdf’ at the end ● ● CIPP services or contact details are hyperlinked appropriately ● ● When adding hyperlink, ensure that the link destination is set appropriately, as follows: ❍ ❍ Internal links (to another webpage on the CIPP website should be set to open in the same window (this is the default destination) ❍ ❍ External links (to a third party website) should be set to open in a new page (open the link properties, click advanced properties, and under target - set blank) ● ● Don’t make hyperlinks bold, the system will automatically do this (making them bold will cause formatting issues)
News Online
Adding news articles to the website ● ● Keep the news item teaser to a maximum of two lines ● ● (New for 2019) First paragraph or sentence of the news piece should be changed to header 2 in the paragraph format ● ● It is not necessary to add a main banner image to the articles but an appropriate News Online thumbnail image must be used (if no thumbnail is added, the email will be sent with a grey square) ● ● Single line paragraph spacing should be used ● ● Capitalisation in the titles and teasers is checked as per the guidelines in this document (see page 3 ) Checking News Online e-newsletter Before distribution each day, News Online should be checked for the following:
● ● Thumbnail images that are the wrong size or not appropriate for the article content should be swapped out ● ● There are no spelling/grammar mistakes in the email ● ● Images should not be repeated on the same day ● ● Button adverts should not be used for the news thumbnail images (Note: If an appropriate thumbnail image is not available, let the design team know asap) ● ● The News Online main banner appears in the header (Please note you need to ensure you are not logged into preside when checking News Online)
The News Online template can be viewed here
Copies of each News Online are saved here
Fig.2
Fig.1
Online surveys Survey Monkey is used for all training, event, marketing and policy surveys. ● ● All surveys should use the ‘aqua’ theme (this can be changed in the drop down menu at the top of the ‘edit survey’ page (see fig.1 below) ● ● Surveys should carry the CIPP logo (see page page 8 for details). The logo can be added in the ‘Title and Logo’ section (see fig.1 below) ● ● Surveys should be set up to redirect to the CIPP website homepage on completion. This can be set in the ‘survey design options’ (see fig.2)
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CIPP communication and branding guidelines
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