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Branding and style guidelines
ADDITIONAL LOGOS AND QUALITY STANDARDS
Payroll Assurance Scheme (PAS) logo The CIPP does not permit the use of the corporate logo, however, Payroll Assurance Scheme accredited organisations can use the PAS logo (below) in their marketing materials.
Chartered membership digital badge Chartered members of the Institute will be issued with a digital badge (via the Moodle platform) to use on their email signatures and social media platforms.
CPD certification Most of the CIPP’s qualifications, certificates, events and training courses are certified by the CPD Certification Service, and as such, the Institute can display the kitemarks below on relevant products and services.
Only Chartered members are able to display this logo and it is their responsibility to add it to digital communication. Instructions are available for adding to emails and LinkedIn.
Certified logo
Member logo
ISO and Investors In People The CIPP is ISO and Investors in People accredited and can display the logos on marketing and education materials as shown below.
Guidelines for use ● ● The PAS logo can be used on all internal and external payroll communications to promote the accreditation ● ● All communications bearing the PAS logo must be approved by a member of the CIPP ● ● The logo should always be used in full colour ● ● The logo should always be displayed in its entirety and no part of the logos should be removed at any time ● ● Where it is not possible to use the full colour version (e.g. promotional items/dark backgrounds, the single colour/ mono version can be used as below:
Guidelines for use ● ● The ‘certified logo’ above should be used on individual products and services to indicate certification ● ● The ‘member logo’ above should be used on generic content such as overview slides or letters to indicate that the CIPP is a member of the CPD Certification Service, but does not specifically indicate which products are accredited ● ● Only products and services that are certified can carry the ‘certified logo’. For details of eligible products/services, contact marketing ● ● Do not use the CPD certified logo for generic content as it suggests that all products and services are certified - which is incorrect ● ● Single colour/mono versions of the logos are available but are not recommended for general use
FS 72681
Guidelines for use ● ● The ISO and Investors In People logos are generally used on stationary such as letterhead and compliment slips but are not necessary on all communications ● ● Please ensure you use the logo carrying the FS number as shown above ● ● The BSI logo should be no smaller that 20mm in height unless it is deemed unreasonably or disproportionately large. Authorisation is required so please check with marketing
The CPD certification logos can be found here
The PAS logos can be found here
The quality standards logos can be found here
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CIPP communication and branding guidelines
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