05
01 Construction
Our research reveals there is a window of opportunity to make this argument to the upcoming generation. However, this window may be closing quickly. There is a strong correlation in our research between perceptions about the construction industry’s climate impact among this generation and their level of interest in the industry. In markets such as South Africa, Australia and USA, where understanding of construction’s role in improving climate outcomes is strongest, we see Gen Z most open to consider a career in construction. In other markets, such as Canada, Norway, Belgium and Brazil, there is a much greater need to convince students of the industry’s ESG credentials. meet their net zero pledges over the next decade. This work is vital if national governments are to In the same way, the construction sector can provide important community benefits such as local employment, community regeneration and support for local businesses and suppliers.
Navigating the talent crisis 02 Employment growth
The construction sector is bouncing back following difficult years and heavy impact on profits 03 Gen Z Understanding what motivates the workforce of tomorrow 04 Closing the gap Aligning the construction industry with Gen Z’s aspirations Proactively altering Gen Z’s perceptions Addressing the construction industry’s image problem 06 Refreshing the industry’s
approach to recruitment, retention and diversity
07 Conclusion
BDO’s message to Gen Z Practical lessons for construction executives 08 Countries in focus
Australia Belgium Brazil Canada Latin America The Netherlands New Zealand Norway South Africa USA 09 About BDO’s research 10 How BDO can help
13
Made with FlippingBook Annual report maker