06
56%
01 Construction
Promoting new science involved e.g. green building materials, energy efficient construction materials, etc
Navigating the talent crisis 02 Employment growth
56%
The construction sector is bouncing back following difficult years and heavy impact on profits 03 Gen Z Understanding what motivates the workforce of tomorrow 04 Closing the gap Aligning the construction industry with Gen Z’s aspirations 05 Proactively altering Gen Z’s perceptions Addressing the construction industry’s image problem
Other areas where Gen Z believes the industry needs to do more to attract new talent into the sector include highlighting the digital skills and technological innovations at the heart of the industry, emphasising the role the industry plays in the green transition and promoting equality of opportunity and diversity in the workplace through more open corporate structures. for example the design and installation of green, circular and energy efficient building materials – see Figure 7. of students say they would encourage construction industry companies to focus on promoting the new science involved in the industry,
Highlighting the digital skills and the technological innovation required
34%
Contributing to the overall energy transition
34%
Developing less traditional corporate structures to encourage equal opportunities and career progression
31%
Refreshing the industry’s approach to recruitment, retention and diversity
Advertising the positive sustainable changes happening in the sectors, e.g. on social media
29%
07 Conclusion
BDO’s message to Gen Z Practical lessons for construction executives 08 Countries in focus
Improving the business thinking around ESG
26%
Australia Belgium Brazil Canada Latin America The Netherlands New Zealand Norway South Africa USA 09 About BDO’s research 10 How BDO can help
Better diversity including gender balance in boardrooms, senior roles, etc
26%
Improving the business thinking around HSE (Health, Safety and Environment)
25%
Students
Figure 7: In which of these areas should the construction sector focus to encourage more young talent to join? Select up to three. Figure 7: In which of these areas should the construction sector focus to encourage more young talent to join? Select up to three.
15
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