09
7 About BDO’s research BDO commissioned independent research consultancy Meridian West to undertake research on its behalf among decision-makers in the construction industry as well as students and other representatives of Gen Z at the start of their career journey. Australia Belgium
01 Construction
Navigating the talent crisis 02 Employment growth
The construction sector is bouncing back following difficult years and heavy impact on profits 03 Gen Z Understanding what motivates the workforce of tomorrow 04 Closing the gap Aligning the construction industry with Gen Z’s aspirations 05 Proactively altering Gen Z’s perceptions Addressing the construction industry’s image problem 06 Refreshing the industry’s
50 50
50
19
Research was undertaken across nine markets: Australia, Belgium, Brazil, Canada, Latin America, the Netherlands, Norway, South Africa and the USA. Additional research conducted by BDO in New Zealand provided further context. In total, 714 individuals took part in BDO’s research, comprising 336 corporate respondents and 378 students.
Brazil
22
67
Canada
50
51 51
approach to recruitment, retention and diversity
LATAM
07 Conclusion
25
BDO’s message to Gen Z Practical lessons for construction executives 06 Countries in focus
Netherlands
30
14
Australia Belgium Brazil Canada Latin America The Netherlands New Zealand Norway South Africa USA About BDO’s research
Norway
22
50
South Africa
51
50 50
USA
3
Other
2
10 How BDO can help
Corporates
University students
29
Figure 8: Responses by demographic segment – split by country/region of respondent Figure 8: Responses % by demographic segment – split by country/region of respondent
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