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Factors such as doing intellectually challenging work, having variety at work and using cutting-edge technology rank towards the bottom of the list for Gen Z. Although these factors remain important for many, they are less critical than job security and well- being at work. THE IMPORTANCE OF ENVIRONMENTAL IMPACT Alongside social purpose, Gen Z tell us it is important to them that their career has a positive impact on the climate. 60% of the young people in our survey rate having a career in an industry that positively impacts climate change as at least a 7 out of 10 on a scale of importance, where 10 is extremely important. More than a quarter (26%) rate this as at least a 9 out of 10. Students from Brazil, LATAM, and South Africa are most likely to say that having a career in an industry that positively impacts climate change is highly important to them. There is a close relationship in our research between the markets that are most negatively impacted by the climate emergency and the desire among Gen Z that their future career has a positive impact on climate.
This suggests that Gen Z feel empowered to make conscious choices about how their career will fit around other aspects of their life such as family, friends and relationships. They want to enjoy their work and choose career options that will enhance their mental and physical well-being. However, Gen Z also feel strongly that they want to be recognised and respected for their contribution in the workplace: 45% describe this as ‘essential’ and 37% as ‘important’. Also among the top five factors shaping Gen Z’s decision-making is ease of career progression. Taken together, these two factors suggest that Gen Z place high importance on personal development and want to choose careers where they will be able to move up the career ladder quickly, in recognition of their performance. While financial reward is important to this generation - they are aware of the rising cost of living and want to be compensated fairly for their efforts - is it equally important to them that their chosen industry offers job security and long-term potential. Ranking just outside the top five factors are two factors that suggest that Gen Z are altruistically motivated. This generation place a high degree of importance on a career that has a social purpose or collective benefit, and the ability to work with a diverse group of people. This is perceived to be more important than the nature of the work itself.
01 Construction
Navigating the talent crisis 02 Employment growth
The construction sector is bouncing back following difficult years and heavy impact on profits Gen Z Understanding what motivates the workforce of tomorrow 04 Closing the gap Aligning the construction industry with Gen Z’s aspirations 05 Proactively altering Gen Z’s perceptions Addressing the construction industry’s image problem 06 Refreshing the industry’s
approach to recruitment, retention and diversity
07 Conclusion
BDO’s message to Gen Z Practical lessons for construction executives 08 Countries in focus
Australia Belgium Brazil Canada Latin America The Netherlands New Zealand Norway South Africa USA 09 About BDO’s research 10 How BDO can help
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