04
factor for Gen Z. However, less than half (48%) agree that a career in the construction industry offers good work-life balance and autonomy – see Figure 5.
01 Construction
which our research reveals as the two largest gaps in between the two groups. job security and social purpose as motivating messages for Gen Z, As a result of this misalignment, executives are not putting enough emphasis on the factors that matter most to Gen Z. They are neglecting the importance of
Navigating the talent crisis 02 Employment growth
The construction sector is bouncing back following difficult years and heavy impact on profits 03 Gen Z Understanding what motivates the workforce of tomorrow Closing the gap Aligning the construction industry with Gen Z’s aspirations 05 Proactively altering Gen Z’s perceptions Addressing the construction industry’s image problem 06 Refreshing the industry’s
Total Agree 77%
It requires physical effort
44%
34%
14%
4%
1%
4%
71%
It requires a high degree of collaboration
31%
43%
15%
4%
1%
5%
61%
The workforce is diverse
19%
42%
21%
7%
1%
9%
58%
It is financially rewarding
22%
36%
21%
9%
2%
9%
It is intellectually challenging, with constantly changing work
57%
22%
35%
23%
8%
3%
8%
57%
It is technologically advanced
20%
37%
25%
7%
3%
8%
approach to recruitment, retention and diversity
57%
It offers job stability
17%
40%
22%
11%
2%
8%
07 Conclusion
BDO’s message to Gen Z Practical lessons for construction executives 08 Countries in focus
48%
It offers good work-life balance and autonomy
14%
34%
28%
12%
2%
10%
47%
It offers flexible or hybrid working patterns
16%
31%
22%
19%
4%
9%
Australia Belgium Brazil Canada Latin America The Netherlands New Zealand Norway South Africa USA 09 About BDO’s research 10 How BDO can help
THE PERCEPTION MISALIGNMENT
It has a positive impact on communities and the environment
45%
17%
28%
28%
13%
5%
9%
Students are clear about what they value from a future career, but do they believe a career in construction can give them what they are looking for? The results of our research suggest there is a strong misalignment in perception between what Gen Z are looking for and what they perceive a career in the construction industry can offer them.
44%
There is relatively easy career progression
12%
32%
28%
13%
4%
12%
Employees' mental health, personal relationships and social activities are well managed
40%
16%
24%
30%
14%
3%
12%
40%
It offers a high degree of international travel
13%
27%
27%
19%
5%
9%
Don't know Strongly disagree Disagree Neither
Agree Strongly agree
Figure 5: To what extent do you agree or disagree with the following statements about a career in the construction industry? – STUDENTS Figure 5: To what extent do you agree or disagree with the following statements about a career in the construction industry? – STUDENTS
For example, ‘work-life balance and well- being’ is reported as the most ‘essential’
9
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