Spine & Rehab Specialists November 2019

NOVEMBER 2019

6358 EDGEMERE BLVD. EL PASO, TEXAS 79925 915-562-8525

1779 N. ZARAGOZA ST., SUITE A EL PASO, TEXAS 79936 915-855-6466

IT’S OUR 22ND ANNIVERSARY! THANK YOU FOR OVER 2 DECADES OF SUPPORT

employees — it’s the opposite of a one- man show.

It seems like only yesterday I welcomed the very first patient to Spine & Rehab Specialists, but incredibly, as of Nov. 1, my practice will have been open for 22 years. It’s humbling to look back at how far we’ve come over the decades. Not only have we helped thousands of patients over that time, but we’ve also made strides toward setting a new local standard for physical therapy — which was my goal from the very beginning. Last month, when I was preparing for our quarterly staff meeting and looking over our company’s core values, it struck me that although a lot has stayed exactly the same year to year, other things have changed completely. growth. When I started Spine & Rehab Specialists, I was a one-man practice and imagined it would always be that way. I pictured going it alone, doing my best to introduce the Dutch methods of manual PT to Texas with only a front desk manager and maybe a technician to help me. Today, we have multiple locations, 10 clinicians, and 35 total The biggest example of the latter is my outlook on the company’s

Originally, I thought that as long as I was doing what I did best, created a good working environment, and treated my patients with the highest standard of care, then I had a great business model. Soon though, I realized my impact on the industry would be limited by the number of patients I could see in a week. I could only change the lives of the 60–80 patients I was seeing, and that wasn’t enough. I wanted to positively impact more lives, so I started hiring! Today, Spine & Rehab handles 600–650 visits per week, greatly expanding our capacity to set the standard of what PT should be. That standard has never wavered, even 22 years in. When I first came to America, my goal was to deliver the highest possible standard of care to my patients using the manual therapy I’d learned in the Netherlands. Those techniques weren’t part of physical therapy education in the U.S. at the time, but I’d seen how effective they were, and I wanted to do my part to

make them the new American standard. I also wanted to open a different kind of clinic, one fully focused on the patient experience, down to the smallest details. Not only did I want to offer the highest-quality treatment, but I also wanted to do it in a friendly, welcoming environment staffed with people who shared my mission. I’m proud to say I’ve succeeded, and the idea of putting the patients first has been Spine & Rehab’s guiding light since day one. To celebrate our anniversary, we’re doubling down on that ethos and giving back to our patients by offering our Greatest Promotion Ever: a limited number of FREE consultation times Nov. 18–22! Each free exam is a 15-minute one-on- one appointment with the physical therapist of your choice, tailored to address your particular aches and pains. If you suffer from dizziness, balance problems, arthritis, neck pain, shoulder pain, sciatica, lower back pain, a sports injury, mobility limitations, or chronic headaches and migraines, these consultations are ideal for you.

In celebration of 22 years of providing El Paso with the best physical therapy, we have set aside a limited number of FREE consultation times Nov. 18–22! The free exam consists of a 15-minute one-on-one appointment with the physical therapist of your choice. The PT will talk with you about the brief history of your problem, whether it’s dizziness, arthritis, neck pain, shoulder pain, sciatica, or another issue. The appointments are FREE but limited. Call 915-562-8525 now to schedule your exam!

Slots are limited, so call 915-562-8525 now to schedule your free exam.

– Harry Koster

• 1 915-562-8525

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